The group behind the Official Melania Meme (MELANIA) token bought greater than $1.5 million of tokens over the previous three days, suggesting a programmatic promoting technique that will add draw back strain to the token.
The group behind the Melania memecoin bought one other $930,000 value of tokens on April 28, two days after promoting $630,000, in accordance with blockchain knowledge.
The promoting patterns level to dollar-cost averaging (DCA), an funding technique used to purchase or promote a predetermined quantity of an asset at fastened occasions, according to crypto intelligence platform Lookonchain. It flagged the exercise in an April 28 put up on X, writing:
“The #Melania group didn’t simply add or take away liquidity to promote $MELANIA, additionally they employed a DCA technique for direct gross sales!”
Associated: Libra, Melania creator’s ‘Wolf of Wall Street’ memecoin crashes 99%
The DCA technique includes investing a certain quantity of funds in an asset at common intervals, typically employed by buyers to handle emotional decision-making.
Regardless of the group’s promoting, MELANIA staged an over 21% restoration throughout the previous seven days, however stays round 96% beneath its all-time high of $13.7 recorded on Jan. 20 — the date of US President Donald Trump’s inauguration — in accordance with CoinMarketCap knowledge.
In the meantime, some giant buyers are betting on the Official Trump (TRUMP) memecoin’s value decline.
A newly created whale pockets deposited $1.33 million value of USDC (USDC) stablecoins to open a brief place with 2x leverage at $14.7. The brief could be liquidated if the Trump token’s value rises above $21.50, according to Lookonchain.
Associated: Bitcoin still on track for $1.8M in 2035, says analyst
Memecoins have been the second-biggest crypto sector in Q1
Memecoins have been the second-most-dominant cryptocurrency funding narrative within the first quarter of 2025, reflecting that the market continues to be recycling previous narratives.
Memecoins captured round 27% of the worldwide investor mindshare, whereas artificial intelligence tokens held over 35%, according to a quarterly analysis report by CoinGecko.
“Looks as if now we have but to see one other new narrative emerge and we’re nonetheless following previous quarters’ tendencies,” mentioned Bobby Ong, the co-founder and chief working officer of CoinGecko, in an April 17 X post.
Nonetheless, the launch of the TRUMP token and its disappointing efficiency could have marked the end of the memecoin supercycle, which noticed the weekly utilization exercise on memecoin launchpad Pump.enjoyable stage a big decline — from 2.85 million lively wallets on the week of Jan. 20, to only 1.44 million as of March 31.
Journal: Caitlyn Jenner memecoin ‘mastermind’s’ celebrity price list leaked
