The Sony Bravia X90L is one among our picks for the best Sony TVs you can buy, and for good purpose. Its colour accuracy, precision brightness, 120Hz easy movement, and 4K picture processing make it one among our most advisable TVs general. I contemplate it one of the crucial underrated TVs in the marketplace. And proper now, forward of Amazon Prime Day, it can save you on nearly each measurement mannequin, from $150 off the 55-inch to $3,000 off the 98-inch.
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I’ve seen the entire greatest 2024 TVs from Sony, Samsung LG, TCL, and Hisense at CES 2024 and at a number of occasions since then. And after I not too long ago needed to exchange a 7 year-old 55-inch TCL TV that died, I changed it with a 65-inch Sony X90L as a result of I believe it has the very best image for the cash proper now, and it comes with a pair additional benefits as effectively.
Do not miss this deal on the excellent Sony Bravia XR X90L TV — particularly should you have been contemplating a TCL QM8 or Hisense U8K. All three of those TVs are round $1,000 — $900 to $1,300 avenue worth — for a 65-inch, and the Sony is the very best of the three.
Additionally: The best TVs of 2024: Expert tested
Whereas the Sony Bravia XR X90L does not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and value make it probably the greatest buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its very fashionable 2023 rivals, the TCL QM8 and Hisense U8K. Nevertheless, whereas these are Mini LED TVs and appear like they need to be higher TVs on paper, the Sony X90L has higher colour accuracy, loads of brightness, and a a lot nicer distant than both the TCL or Hisense TVs.
Since Sony has had an extended partnership with Google, the X90L additionally has a wonderful implementation of Google TV, which makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which may each be overly difficult and irritating to navigate.
With the X90L, you additionally get Sony’s glorious image processing to upscale content material to 4K, which is very useful should you’re watching older content material or YouTube movies and it is stronger than something supplied by Hisense and TCL. And should you’re in search of a TV to look at films, the X90L almost rivals costly OLED and high-end QLED TVs that price nearly twice as a lot. If you happen to’re upgrading from a TV that’s at the very least 4-5 years previous, you can be blown away by the image high quality of X90L — and it’ll require lots much less tuning out-of-the field than different TVs.
Of all of the 5 main TV manufacturers, Sony has probably the most superior image processing and that implies that it does not over-saturate and over-brighten the picture the best way Samsung, LG, TCL, and Hisense fashions generally do. Once more, meaning Sony TVs typically have a greater image than higher-spec’d rivals from the finances TV makers (Hisense and TCL) and may typically compete with dearer fashions from the premium distributors (Samsung and LG).
Additionally: Mini LED vs. OLED: What’s the difference, and which TV should you buy?
For players, this TV has a devoted sport mode, HDMI 2.1, VRR, and it has Auto HDR Tone Mapping when related to the Sony PS5. It additionally has a sport menu so you may wonderful tune the settings to your preferences.
The Sony X90L is not as shiny as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — but it surely nonetheless takes benefit of Sony’s superior backlight system to brighten particular components of the picture and it does a wonderful job of unveiling the main points within the shadows of darkish films and exhibits. I am utilizing the X90L in a shiny room and have by no means had an occasion the place I needed the image have been brighter.
After all, Sony’s merchandise typically carry a ten% to twenty% worth premium due to the Sony model identify, so it is essential search for gross sales and offers like those we have highlighted from Amazon.
In case you have a bit of extra to spend, I might suggest contemplating an improve to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 OLEDs you may choose up on sale for round $1,600 for a 65-inch this summer time.
Offers are topic to promote out or expire at any time, although ZDNET stays dedicated to discovering, sharing, and updating the very best product offers so that you can rating the very best financial savings. Our group of consultants usually checks in on the offers we share to make sure they’re nonetheless dwell and obtainable. We’re sorry should you’ve missed out on this deal, however do not fret — we’re continuously discovering new possibilities to attain financial savings and sharing them with you at ZDNET.com.
