Crypto.com is partnering with Hollywood.com to launch an entertainment-based prediction market that may facilitate trades associated to movies, TV reveals, music, awards reveals, Broadway reveals and extra.
The occasion contracts shall be provided by Crypto.com’s CFTC-registered change and clearing home and obtainable on Hollywood.com, an leisure information web site.
Within the press release announcing the partnership, Crypto.com Managing Director of World Head of Capital Markets Travis McGhee and Hollywood.com co-CEO Mitchell Rubenstein each converse of the eagerness of leisure followers and the burgeoning recognition of prediction markets.
“Leisure followers are a number of the most passionate shoppers and we sit up for offering them a brand new, authorized prediction market particularly tailor-made to them by a trusted platform,” McGhee says within the assertion.
Rubinstein boasts of “launching the primary prediction platform devoted completely to motion pictures, TV, video gaming, Broadway, popular culture, and celebrities” and “creating a wholly new method for followers to interact with the content material they’re obsessed with.”
Leisure’s place in prediction markets
Press launch hyperbole however, entertainment-based occasion contracts are usually not precisely revolutionary. Betting on awards reveals just like the Oscars is allowed on a number of authorized sports activities betting states, and there are dozens of leisure markets on Kalshi and Polymarket.
On Kalshi, for instance, contributors can wager on:
- High artist on Spotify this 12 months
- “Predator: Badlands” Rotten Tomato rating
- Oscar for Greatest Image
And right here’s a small sampling from Polymarket:
- What would be the high international Netflix present this week?
- Highest grossing film in 2025?
- Subsequent James Bond actor
Whereas sports activities accounts for the majority of the buying and selling quantity on prediction markets, it’s clear the foremost gamers within the area are recognizing the potential in different verticals.
As we write this on Tuesday, Nov. 4, the day elections are being held across the U.S., politics dominate the top markets by volume on both Kalshi and Polymarket.
However prediction markets are feeling loads of authorized warmth for providing sports activities occasion contracts, and permitting buying and selling on elections was central to Polymarket’s expulsion from the US in 2022.
Whereas it’s questionable whether or not leisure can have as massive an affect, prediction markets are more likely to face much less regulatory pushback towards leisure than sports activities or politics, enhancing the chance.
Crypto.com continues to make prediction market inroads
Kalshi has established early dominance, Polymarket looms as a US re-entrant, and FanDuel and DraftKings are teaming up with CFTC-approved exchanges. Crypto.com, although, is an organization to observe as prediction markets ascend.
The digital forex change partnered with Underdog to supply sports activities occasion contracts in 16 states the place sports activities betting will not be authorized.
Extra lately, Crypto.com announced a deal with Trump Media to launch Fact Predict, a prediction market that shall be provided by Fact Social.
With its new Hollywood.com deal, Crypto.com now has companions in three key prediction market domains.
